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Post by Wolfe on May 3, 2016 12:37:47 GMT -5
...it was a charming system with interesting ideas, although very few games to take advantage of these ideas properly. It sounds, however, that the NX wants to try to take what was good about the Wii U's second screen and play that up, so it will be interesting to see that in action. It boggles me that the Gamepad wasn't more keenly recognized as an evolution of the DS concept, by developers, gamers, or Nintendo themselves. There's a whole library of ideas on the DS/3DS to put the Gamepad screen to use, and I think spelling out the point of the Gamepad and its gameplay possibilities by comparison to the successful DS/3DS should have been a central strategy in marketing it. On the subject of poor advertising, one reason I'm interested to see what Nintendo has in store for the NX is because it almost seems like they lacked confidence in the Wii U since the beginning and went back to the drawing board instead of throwing very much money into it. I don't feel betrayed by that because it has been a very satisfying console for me anyway, but Nintendo appears to be much more confident with the NX, and I'm curious what it is that they're so confident about.
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Meta
BLADE Major
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Post by Meta on May 3, 2016 15:24:38 GMT -5
While the name is indeed stupid as far as advertising goes, I can't be the only one who finds it sad that these would-be customers couldn't have done basic research on the system upon hearing the name, right?
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Post by Primulus on May 3, 2016 16:55:32 GMT -5
While the name is indeed stupid as far as advertising goes, I can't be the only one who finds it sad that these would-be customers couldn't have done basic research on the system upon hearing the name, right? You really can't expect casual audiences to know the difference without specifically advertising that a difference exists. If you're in marketing or advertising, you have to implant the idea into the mind of the average casual consumer and that requires a media blitz. Relying on casual audiences to look it up themselves upon even hearing the name is expecting too much for any casual audiences. It's never on the consumers to look it up themselves. It's always up to the marketing and advertising to get across to the consumers, and a failure to gain traction with consumers is purely a failure of the marketing and advertising. This is true in literally every industry and marketplace.
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Meta
BLADE Major
Posts: 239
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Post by Meta on May 3, 2016 17:31:33 GMT -5
While the name is indeed stupid as far as advertising goes, I can't be the only one who finds it sad that these would-be customers couldn't have done basic research on the system upon hearing the name, right? You really can't expect casual audiences to know the difference without specifically advertising that a difference exists. If you're in marketing or advertising, you have to implant the idea into the mind of the average casual consumer and that requires a media blitz. Relying on casual audiences to look it up themselves upon even hearing the name is expecting too much for any casual audiences. It's never on the consumers to look it up themselves. It's always up to the marketing and advertising to get across to the consumers, and a failure to gain traction with consumers is purely a failure of the marketing and advertising. This is true in literally every industry and marketplace. Yeah, I guess you're right. I'm just venting as someone on the inside looking out.
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Post by Primulus on May 3, 2016 19:28:57 GMT -5
You really can't expect casual audiences to know the difference without specifically advertising that a difference exists. If you're in marketing or advertising, you have to implant the idea into the mind of the average casual consumer and that requires a media blitz. Relying on casual audiences to look it up themselves upon even hearing the name is expecting too much for any casual audiences. It's never on the consumers to look it up themselves. It's always up to the marketing and advertising to get across to the consumers, and a failure to gain traction with consumers is purely a failure of the marketing and advertising. This is true in literally every industry and marketplace. Yeah, I guess you're right. I'm just venting as someone on the inside looking out. Yeah, I understand. Still, what hasn't been discussed much is the third audience and the only one that's really keeping Nintendo afloat at the moment - brand loyalists who, for whatever reason (for me, it's because Nintendo tends to make really, really good games) have stuck with Nintendo, especially through this Wii U era. This is a pretty diverse group though, but tend to all get wrapped up into the catch-all "fanboys" (or "fangirls", whatever the case may be). That third loose group generally describes the lot of us, it would seem. Although technically, we're much closer to the hardcore gaming audience than we are the casual gaming audience in terms of definitions. It's this group that's keeping the Wii U afloat at all, though, considering the greater lack of casual players on the Wii U and the failure to attract hardcore gamers.
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