Post by brian340 on Mar 13, 2024 12:24:35 GMT -5
Do you want to start optimizing your programmatic buying campaigns? If you want more information on how to make optimized programmatic advertising campaigns, do not hesitate to contact our experts in programmatic RTB advertising asking for the information here. In a quiet square where nothing happens, a red button was placed pointing to a sign indicating “Push to add drama”. So when being pressed by one of the pedestrians it launches a chain of events that turn the place into the scene of an action movie. The campaign was created to be launched in all media in Belgium, but it was not necessary. It had such a huge impact that it immediately spread. In fact, it currently has more than 54 million views and it keeps growing.
In addition, a second part was WhatsApp Mobile Number List launched in the Netherlands under the name “A dramatic surprise on an ice-cold day” that has almost 16 million views. 5.- The iJam 5Js of Shackelton During the Christmas campaigns it is common for many companies to try to offer creatives that tend to become the hit of the season. From the Christmas lottery campaigns to the Freixenet bubbles or the “Come back home for Christmas” of El Almendro nougat are widely known examples in our country. One of the most memorable was iJam, a successful campaign by Shackleton agency that mixed a very traditional product, ham, with the aesthetics and marketing concepts of Apple.
The key to becoming a viral that crossed borders was to parody and sell the ham as if the campaign had been designed by Steve Jobs himself. For this, a web page was designed as well as a humorous video that was posted on YouTube. Interestingly, according to those responsible for the agency, the largest investment was the transport of 700 shoulders with packaging similar to those used by Apple for its products, which included ham and a CD. However, a good viral does not need Christmas nor is it simply a promotional action. There are also viral ones like “Dumb ways to die”, one of the most successful campaigns in the world and one of the most viral ones on the internet. The video was released in 2012 by McCann, and it is a campaign for Metro Trains Australia.
In addition, a second part was WhatsApp Mobile Number List launched in the Netherlands under the name “A dramatic surprise on an ice-cold day” that has almost 16 million views. 5.- The iJam 5Js of Shackelton During the Christmas campaigns it is common for many companies to try to offer creatives that tend to become the hit of the season. From the Christmas lottery campaigns to the Freixenet bubbles or the “Come back home for Christmas” of El Almendro nougat are widely known examples in our country. One of the most memorable was iJam, a successful campaign by Shackleton agency that mixed a very traditional product, ham, with the aesthetics and marketing concepts of Apple.
The key to becoming a viral that crossed borders was to parody and sell the ham as if the campaign had been designed by Steve Jobs himself. For this, a web page was designed as well as a humorous video that was posted on YouTube. Interestingly, according to those responsible for the agency, the largest investment was the transport of 700 shoulders with packaging similar to those used by Apple for its products, which included ham and a CD. However, a good viral does not need Christmas nor is it simply a promotional action. There are also viral ones like “Dumb ways to die”, one of the most successful campaigns in the world and one of the most viral ones on the internet. The video was released in 2012 by McCann, and it is a campaign for Metro Trains Australia.